Video Marketing vs. Your Heart Strings
Get the tissues ready before you watch this....commercial for gum?
Extra Gum used it's brand as a focal point in a story of young love. While not a traditional advertisement in the gum industry, the results are in with over 9.5 million views on it's YouTube video.
As we mentioned, grab your tissues and check it out: Extra Gum: The Story of Sarah & Juan
This is a great example of brands using unconventional methods in to produce big in advertising. Don't be afraid to branch out in your advertising! For Extra, there are 9.5 million reasons (so far) that have worked.