Tips For Creating a Video Ad that Attracts Quality Leads
As more people went online for entertainment and shopping during the COVID-19 pandemic, internet use pushed up to 70% and streaming more than 12%.
People report that they retain 95% of a message shared through a video, which illustrates that videos are more effective in getting people actively engaged in your content. Moreover, 92% of mobile users admit that they share videos with others.
The video marketing industry in the US is now worth $135 billion. There will be no better time to switch your focus and align your strategies with modern video marketing trends.
Tips for Embracing Video Marketing
In the current marketing stratosphere, brands and organizations leveraging the power of video marketing have an edge over their competitors. Our team at Wahoo Films can’t stress enough that if you want to scale your business and become an industry leader, video is one area that you’ll really have to ramp up.
Here’s a quick step-by-step guide to help you get started.
Step 1: Devise a Detailed Plan
First and foremost, you need to develop a well-thought-out video marketing plan. Think of what you want to achieve with the videos you want to create and market. Just like any promotional campaign, your video marketing efforts should be in line with clearly defined goals.
Ask yourself the following questions when mapping out ideas.
Who is your target audience?
What do you want people to do when they watch your videos?
What’s your goal with video marketing? Are you trying to attract more people, convert visitors into leads, or seal deals with prospects?
Where will your video be shared or where is your target audience spending time?
Step 2: Identify the Right Type of Marketing Video
The next step is to determine which type of marketing video will help you achieve your goals fast. Here at Wahoo Films, we believe a brand video works wonders for establishing an audience base of like-minded people, as it allows you to share your company’s vision and mission.
If you’re trying to promote brand awareness, you should consider creating tutorials or educational and explainer videos to help prospects gain an in-depth understanding of your business and how your products or services can benefit them. On the other hand, you can use demonstration videos to showcase how your products and services work.
Henry, Wahoo’s Creative Producer, stated, “Whichever type of video marketing you go for, make sure the video is relatable, engaging, and actionable”.
Step 3: Create a Phenomenal Video
Once you know your goals and what kind of videos you want to create, it’s time to bring your idea to life. Depending on your budget, you can consult with a videography agency or take the DIY route.
If you don’t have the latest tools and resources, don’t worry. Video quality comes second to high-quality messaging that meets viewers’ interests and needs.
Step 4: Share Your Video with the World
The final step is to share your video with the target audience – and don’t think your work is done here.
You must track the video’s performance by monitoring views, reach, engagement rates, and conversion rates. This will help ensure your future videos are better at keeping people engaged with your brand!
In the modern digital world, no brand can stand out from the crowd without leveraging the power of video marketing. At Wahoo Films, we focus both on creating engaging videos with a call to action as well as how to distribute your video to your target audience. Our suggestion: as you get started, make sure you know what your goals are, who your target audience is, and how you can use videos to keep them engaged. Also, don’t forget to measure the success of your marketing campaigns.